The core objective of the brand was to recycle these dropped leads with an online engagement marketing program. They had business logic in place catering content and engagement strategy engagement marketing program.
Lok- Adalats are setup with the support of local reputed person, police, public representatives etc. In the presence of these people, small disputes are heard and settlement is reached. A number of public grievances and complaints are collected in detail.
They are channelised for solutions through IHRA. Helpline Centers to have been opened to take in the complaints from any end of the country.